I’m Hojae. I started Hemma because the buildings we live in still run on PDFs, paper notices and group chats nobody reads. It shouldn’t feel like that. It doesn’t have to.
As a resident, I’ve missed announcements buried in a building manager’s inbox, walked past lobby notices that didn’t apply to me, and tried to find meeting minutes from six months ago. As someone who’s worked closely with building managers, I’ve watched them re-type the same announcement into email, SMS, lobby print-outs and WhatsApp — just to be sure people see it.
Both sides are exhausted. Both sides assume it’s just how buildings work. It isn’t.
The word comes from Swedish. It’s the feeling of a place that knows you — where things just work, where you don’t have to chase someone for an answer, where the building takes care of itself in the background.
That’s the bar. Not another dashboard. Not another portal. A quiet, connected surface that residents, owners, managers, committees and agents all share — and that does more of the work for them every quarter.
I’m starting with a handful of residential buildings in Sydney — one at a time, in person, with the managers and committees who care most. The product earns its place by replacing real work, not by adding to it.
No big launch. No buzzwords. Just a small, calm tool that residents actually open — and managers stop dreading. From there, every building.
The fastest way to understand Hemma is to walk through it.